Betterbird Blog

What’s going on in the project

Betterbird caps

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Yesterday we shipped a blue Betterbird cap to the Netherlands; the one in the photo will go to an aficionado in Germany.

We procure the caps at Top Hats Calella; the last one we bought was still €13, but now the manufacturer has switched to sustainable cotton, and the price will go up to €14 for the next order. The shop manager in Calella has the pattern for our trademark on file and he takes great care that every cap will turn out perfect.

From the shop, we take the caps to our headquarter. Either we ship them with Spanish Correos, or we ship them to supporters in Germany with Hermes during a trip to Germany. That's much more affordable, since shipping cost from Spain can easily equal the cost of the cap. The buyer pays the shipping and an additional €6 as donation to our project.

So far, most caps have reached users in Germany, but some are being sported in Israel, and one will be seen in Holland soon. When we get asked: How do you advertise?, our answer usually is: Our users do outdoor advertising with our caps.